Seda, WWF and Comieco join the Jova Beach party, the most sustainable tour of the summer!

Jova Beach Party – the most eagerly-awaited travelling musical festival in Italy – has joined hands with Seda, the WWF and the Italian recycling association Comieco to bring recycling to the tour!

Seda will be providing paper food and drinks containers and packaging for all the catering, made from certified renewable material sourced from sustainably managed forests. Once the single-use paper cups and containers have done their thing and been disposed of in the facilities provided, they’ll enter a virtuous recycling cycle and become new objects or packaging.

We’ll be encouraging our beach partiers to look after their beautiful surroundings and dispose of the paper packaging so it can be taken for recycling from the dedicated separate collection areas. Together with our partners, we’ll make sure the paper and paperboard can party again and again!